How Do I Bid And Buy Animals?

Bidding on an animal is very straightforward. When bibbing please click into lot numbers main page: Below is a guide to help you get started.

You must be registered onto the website before 9:00 am Sat. 14th November

Each sale Lot is scheduled to open for bidding at a specific time slot, the BID BUTTON will appear when the Lot number opens at its scheduled time.

Please, login to the sale platform early & refresh the webpage when the 1st lot opens for bidding.

Starting bid is also the reserve price, therefore every bid is a winning bid

The Starting bid and any further bids are in Euros   

  • Each Bid will increase by €100.00 increment.
  • When the sale is live you can also place a proxy bid (see proxy bid section) place your Max bid and the system will auto bid on your behalf up to the amount of your Max /auto bid. If your Max/Auto-bid isn’t reached you win at the lowest bid.
  • When your bid is winning while the auction is live, a winning badge appears on the left side of your screen.
  • The winning badge will disappear when you have been outbid, you can also follow each bid by viewing the AUCTION HISTORY button.
  • If a bid is placed within the last remaining minute of an open auction, a further 60 seconds will be added.
  • It is very important that you make sure the clock on your device is synced with our auction timer. If your clock is not synced, you may miss out on the bidding timeframe as you may have a different time than the server.
  • For the below reasons do not wait on the clock to place last minute bids place your bid when the Lot opens, & quickly place any follow-on bids.
  • Last-minute bids run the risk of not reaching the server before the clock closes, or been outbid by a higher proxy / auto-bid.
  • This can be for many reasons, slow internet connection, another bidder placing his/her bid at the same moment as you. – if that happens the computer server will identify which bid was first, a max/ proxy bid takes priority over another bidder  
  • Example: If a Max bid from another bidder is in play against you, the computer server will recognise this and immediately outbid your bid. (see how proxy bid works in the section below) as an auto bid takes server priority, setting your max bid early will give you priority on every bid.

Can Anyone Register

  • Please register only if you intend to bid, by registering you are agreeing to the sales platform full terms and conditions
  • Proof of identity and address will be sought for all registrations
  • Remember you can view and follow all the action without the need to register
  • If you are located outside the UK or Ireland and you wish to bid, please contact the office for approval

How Does The Countdown Timer Work?

It is important that you make sure the clock on your device is synced with our auction timer. If your clock is not synced, you may miss out on the bidding timeframe.

The guide is available on how to sync your timer on the website HELP section How to sync my clock 

You will also be prompted to verify that your clock is in sync when you first log in to the website

Each Lot is open for 10 minutes.

  • If a bid is placed within the last remaining minute of an open auction, a further 60 seconds will be added
  • It is very important that you make sure the clock on your device is synced with our auction timer. If your clock is not synced, you may miss out on the bidding timeframe as you may have a different time than the server.
  • For the below reasons do not wait on the clock to place last minute bids place your bid when the Lot opens, & quickly place any follow-on bids.
  • Last-minute bids run the risk of not reaching the server before the clock closes or been outbid by a higher proxy / auto-bid.
  • This can be for many reasons, slow internet connection, another bidder placing his/her bid at the same moment as you. – if that happens the computer server will identify which bid was first, a max/ proxy bid takes priority over another bidder  
  • Example: If a Max bid from another bidder is in play against you, the computer server will recognise this and immediately outbid your bid. (see how proxy bid works in the section below) as an auto bid takes server priority, setting your max bid early will give you priority on every bid.

How Do I Sync My Devices Clock

Follow the link for our step by step video tutorial on how to sync your device’s clock, follow this link

It is important that you make sure the clock on your device is synced with our auction timer at GMT. If your clock is not synced you may miss out on the bid time frame.

Listing is open for 10 minutes. When the timer is below 1 minute and a bid is placed, an extra 20 seconds of time will be added to the auction.

Proxy Bidding

Proxy/Auto-bid or Pre-bid can be set once the specific Lot is open to accept bids

Proxy / Auto Bid is given priority by the server, therefore by placing your Max bid early you will remain winning until another bidder increases past your max bid. At the same time, you can win the lot for less than your max bid when other bidders don’t reach your max bid.

When the lot number opens to accept bids at its allocated time slot you will be able to view a BID BUTTON section (This isn’t in view until the bidding opens)

The bidding area will look like the section below and is in the lot numbers main page.

To set a proxy bid select the + sign until you reach your proxy/ auto Max amount and press the bid button. (Don’t forget to press the BID BUTTON)

The computer server will then bid on your behalf until it reaches your proxy amount. (It will only bid on your behalf if another user increases the current price).

Example: How to place a proxy bid:

Simply add the amount you would like by pressing the + option until you reach your proxy bid or Pre-bid amount.

The below example its 1,300.00 and the current bid is 400.00 and then press the “bid” button.

Proxy Bid

Once you place your proxy bid you will see the following on your screen

“Successfully placed bid for “test Listing” your max bid is 1,300.00″

Your Proxy bid has now been set; the current bid has only gone up by 100.00 from 400.00 to 500.00 while your max bid (proxy bid) is at 1,300.00

Now when another user makes a bid the increments will still go up, but you will remain the winning bidder until the combined bids (of other users) goes above 1,300.00 (In this proxy example)./

A winning badge will be displayed while your bid is winning.

How Are Animals Delivered?

This depends on the seller of the herd. Delivery arrangements will be communicated separately for each auction. Please view the Terms of Sale section for information on delivery.

If you are unable to bid online but want to place a bid can I still do so?

Yes, The Pedigree Sales office team will register your details via a telephone call to the office and they can place a Proxy (Pre-bid) on your behalf.=

Please indicate your intention to use this option any time before the sale day itself. This option is not available on sale day. Therefore, it is important if you wish for the Pedigree Sales team to place a bid on your behalf, call us in advance of sale day.

UK Freephone: 0808 1691599

Rep. of Ire: 01 541 5946

Can one visit the farm to see the sale cattle prior to or during the sale period

Yes, each auction will have its own arrangements for viewing the cattle this maybe over a period of time or a specific date and time period. Full details will be communicated for each auction group. See the “Terms of Sale” section for details on this.

Are the animals offered for sale compliant with all the department regulations?

Animals must meet with all departmental regulations prior to the movement of livestock from farm to farm. It’s the responsibility of both the Seller & Buyer to be compliant in this manner.
Pedigree Sales is not responsible in any way for the provision of departmental regulations.